Conversion Rate Optimisation (CRO)
Do you want to make the most of the customers who are visiting your website? If so then I can help.
What is Conversion rate optimisation?
Conversion rate optimisation (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

Let's make the most from your exsisting traffic
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What Is Conversion Rate Optimisation?
In the introduction, CRO is defined as the method of using analytics and user feedback to improve the performance of your website. In Chapter 1, we’ll discuss CRO in simpler terms and what it may look like for you.
Why Conversion Rate Optimisation Is Important
You might find yourself in a situation where you can’t immediately dive in to tackle what you know to be your biggest optimization issue without first making a case for CRO.
The Basics Of Conversion Rate Optimisation
Many people choose to use Unique Visitors when determining their Conversion Rate. But whatever metric you ultimately decide on, consistency is key. Read on to learn the basics of Conversion Rate Optimisation.
Building & Testing An Optimisation Plan
When it comes to constructing a Conversion Rate Optimisation Plan, people typically take one of two approaches: applying popular Conversion Rate Optimisation tactics or building a Conversion Rate Optimisation plan.
When we talk about user experience (UX), there’s more to it than just looks. We are referring to the totality of visitors’ experience with your site.
User Experience & Funnel Optimisation
Chances are, if there’s an under-optimised page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.
Landing Page Optimisation
Despite the depths of the Internet and the billions of pages offered, users are arriving at your website, and then without any explanation—they’re leaving. Why?
Reducing Bounce & Exit Rates
In this guide we’ve touched on the many Conversion Rate Optimisation myths. In this chapter, however, we’re going to discuss them in a bit more detail.
Myths About Conversion Rate Optimisation
If you’re looking for a basic explanation of which tool does what and how, you’ll find that here. If you want recommendations, you’ll find those as well. To say there is a tool for every job is an understatement.
Tools To Test & Optimise Conversion
How do you know which tests are improvements and which ones aren’t moving the needle? And more importantly, what will you do once you’ve called the winners and optimised your first set of tests?
Measuring Conversion Efforts & Calling Winners
Here is a composite list of additional hacks and tips that we have collected to keep you on top of the game.
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Search Traffic
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Conversion Rate
Top 5 Keywords
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Online Leads
Global Leader 10 Years In a Row
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Average profit per year
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Average invest per year
The Right Choice
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