What Is Conversion Rate Optimisation?

In the introduction, CRO is defined as the method of using analytics and user feedback to improve the performance of your website. In Chapter 1, we’ll discuss CRO in simpler terms and what it may look like for you.

Why Conversion Rate Optimisation Is Important

You might find yourself in a situation where you can’t immediately dive in to tackle what you know to be your biggest optimization issue without first making a case for CRO.

The Basics Of Conversion Rate Optimisation

Many people choose to use Unique Visitors when determining their Conversion Rate. But whatever metric you ultimately decide on, consistency is key. Read on to learn the basics of Conversion Rate Optimisation.

Building & Testing An Optimisation Plan

When it comes to constructing a Conversion Rate Optimisation Plan, people typically take one of two approaches: applying popular Conversion Rate Optimisation tactics or building a Conversion Rate Optimisation plan.

When we talk about user experience (UX), there’s more to it than just looks. We are referring to the totality of visitors’ experience with your site.

User Experience & Funnel Optimisation

Chances are, if there’s an under-optimised page on your site, your landing page is it. Yet many users’ first impressions are based predominantly on this page.

Landing Page Optimisation

Despite the depths of the Internet and the billions of pages offered, users are arriving at your website, and then without any explanation—they’re leaving. Why?

Reducing Bounce & Exit Rates

In this guide we’ve touched on the many Conversion Rate Optimisation myths. In this chapter, however, we’re going to discuss them in a bit more detail.

Myths About Conversion Rate Optimisation

If you’re looking for a basic explanation of which tool does what and how, you’ll find that here. If you want recommendations, you’ll find those as well. To say there is a tool for every job is an understatement.

Tools To Test & Optimise Conversion

How do you know which tests are improvements and which ones aren’t moving the needle? And more importantly, what will you do once you’ve called the winners and optimised your first set of tests?

Measuring Conversion Efforts & Calling Winners

Here is a composite list of additional hacks and tips that we have collected to keep you on top of the game.